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COFTT helps you start and grow your business - hassle-free, legal, and done right.
At COFTT, we’ve helped dozens of entrepreneurs set up their online businesses in Dubai - but today, let’s share the story of Adeel (name changed for privacy), one of our clients who started a modest clothing brand and needed TDRA NOC to sell online through his website and social media.
He had already set up his online store and was generating interest on Instagram and Facebook, but when it came to legalizing his activity, he got stuck. He didn’t know he needed anything beyond a trade license. That’s when he reached out to us.
And that’s when we explained - to legally sell products online in the UAE, you also need a TDRA NOC if you're using a website, app, or even social media.
So, here’s exactly how we helped him get his NOC from TDRA- step by step. But first let's understand what TDRA is:-
TDRA stands for the Telecommunications and Digital Government Regulatory Authority in the UAE. This federal authority is responsible for managing everything related to the digital and telecom infrastructure - including monitoring online activities of economic nature within the country.
When a business wants to sell online, launch an app, or use social platforms to drive sales, TDRA ensures that this is done legally, securely, and within national guidelines. That’s why this NOC acts as a compliance checkpoint - and also builds credibility with customers and regulators alike.
Adeel already had a commercial license under a Freezone. That was the good news. The first thing we did was make sure his license covered online activity. Once confirmed, we helped him register for UAE Pass, which is required to access TDRA’s online services.
This was done through his phone in just a few minutes.
Once logged in, we accessed the TDRA Website and selected the option to apply for an E-Activity NOC.
We sat with Adeel, filled out all the business details, and listed where he planned to sell:
His .ae domain website
His active Instagram page
His business Facebook shop
We made sure all URLs and account names were spelled exactly as they appear - because even small mismatches can delay the approval.
We attached a copy of his Freezone Ecommerce license.
In his case, no additional NOCs were needed because his business didn’t involve restricted products like food, healthcare, or finance. We also included a short product description and a few screenshots of his app layout - as his team was also working on launching a mobile app soon.
Once submitted, the TDRA team reviewed his application within 48 hours - just like they promise. There were no issues, no extra clarifications required, and no fees charged. It really is a free and smooth service, as long as your documents are correct.
Adeel received his official TDRA NOC in his registered email, ready to show to banks, delivery platforms, and other service providers as proof of his e-commerce legitimacy.
With this certificate in hand, Adeel’s business instantly became more credible.
1. He was able to get payment gateway approval faster
2. Most importantly, he knew he was 100% compliant - no risks, no grey areas
The UAE’s e-commerce sector is projected to cross AED 35 billion in 2025. And with growing digital adoption, zero personal tax, and government-driven support for startups - now is the perfect time to launch your online business in Dubai.
Dubai’s e-commerce opportunity is massive - whether you're selling fashion, launching a food delivery brand, offering home services, or building a digital consulting platform. But before anything else, getting legally registered and clearly visible is the first smart step toward building trust and scaling with confidence.
Dubai’s online business market is thriving, and opportunities are huge. If you want to sell digital products, clothes, crafts, cosmetics, or anything else - getting legal is step one.
At COFTT, we don’t just guide - we do it for you. From securing the right e-commerce license, to preparing and submitting your TDRA NOC, we make sure you’re ready to operate and grow - with zero stress.
If you’re planning to sell online and don’t know where to start - reach out to us. We’ll help you choose the right license, submit your NOC, and launch your online business the right way. Isn’t it time to go from idea to execution? Let COFTT help you make it happen. Contact COFTT Today.
Learn how to get the TDRA NOC for your e-commerce business - including websites, mobile apps, and social media stores. Fast, free, and fully explained.